THE USE OF ARTIFICIAL INTELLIGENCE AND BIG DATA TO PERSONALIZE CAR SALES AND AFTER-SALES SERVICE. Modern American Journal of Engineering, Technology, and Innovation, [S. l.], v. 1, n. 2, p. 309–320, 2025. Disponível em: https://usajournals.org/index.php/2/article/view/2242. Acesso em: 7 jun. 2026.