THE ROLE OF MARKETING MANAGEMENT IN ENHANCING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES

Authors

  • Vakhabov Asadullo Ubaydullo ogli Assistant, Department of Marketing Tashkent State University of Economics Author

Keywords:

marketing management, small business, competitiveness, marketing strategy, digital marketing, personalization, customer experience, sustainable development.

Abstract

The article examines the role of marketing management in ensuring the competitiveness of small businesses. The main problems faced by small businesses in a competitive environment are identified, and recommendations for overcoming them are proposed. The results of the study emphasize the importance of a strategic approach to marketing management for the long-term sustainable development of small enterprises.

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Published

2025-09-25

Issue

Vol. 1 No. 6 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.