DIGITAL TRANSFORMATION OF SMALL BUSINESSES: CASE STUDIES AND IMPLEMENTATION FRAMEWORKS

Abstract

Digital transformation (DT) is no longer relevant to huge organisations but is gradually including small and medium-sized enterprises (SMEs), which are using the digital tools to strengthen their competitiveness, improve organisational efficiency, and meet the changing customer demands. However, these types of firms tend to face stumbling blocks i.e. lack of resources, lack of digital savvy and lack or vagueness of strategic planning which impedes their growth. In this thesis, the authors explain how SMEs can implement digital transformation following the extensive use of the case studies and detailing of organized frameworks that can help successfully implement the process. It also finds important success factors, frequent obstacles, as well as strategic suggestions, which are supported by the empirical evidence.