THE USE OF ARTIFICIAL INTELLIGENCE AND BIG DATA TO PERSONALIZE CAR SALES AND AFTER-SALES SERVICE

Authors

  • Viktoriia Kim Founder of an Automotive Tech Platform, USA Author

Keywords:

Artificial intelligence, big data, automotive industry, sales personalization, after-sales service, customer experience, machine learning, data analytics, digital transformation, predictive maintenance, telematics data, automotive market, digital technologies, customer relationship management.

Abstract

This article examines the potential applications of artificial intelligence and big data technologies in the processes of personalizing automotive sales and after-sales service. The relevance of this research stems from the intensifying competition in the automotive market and the need to develop a personalized approach to customers. This paper analyzes the theoretical foundations of artificial intelligence and big data technologies, as well as the specifics of their application in the automotive industry.

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Published

2025-05-31

Issue

Vol. 1 No. 2 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

THE USE OF ARTIFICIAL INTELLIGENCE AND BIG DATA TO PERSONALIZE CAR SALES AND AFTER-SALES SERVICE. (2025). Modern American Journal of Engineering, Technology, and Innovation, 1(2), 309-320. https://usajournals.org/index.php/2/article/view/2242