THE ROLE AND FUNCTIONS OF THE PUBLIC RELATIONS SYSTEM IN THE ACTIVITIES OF POLITICAL PARTIES

Authors

  • Dilrabo Saydullayeva Assistant to a Deputy of the Legislative Chamber of the Oliy Majlis of the Republic of Uzbekistan, Independent Researcher at Uzbekistan State World Languages University Author

Keywords:

Public relations, political parties, digital transformation, political communication, civil society, PR strategy, media environment.

Abstract

This article provides a comprehensive analysis of the role of the public relations (PR) system in the activities of political parties, its theoretical and methodological foundations, key functions, and its evolution under conditions of digital transformation. In addition, the study highlights the significance of PR mechanisms in the development of civil society, new trends in political communication, and factors that enhance the effectiveness of party activities in the modern information environment.

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Published

2026-04-21

Issue

Vol. 2 No. 4 (2026)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

THE ROLE AND FUNCTIONS OF THE PUBLIC RELATIONS SYSTEM IN THE ACTIVITIES OF POLITICAL PARTIES. (2026). Modern American Journal of Social Sciences and Humanities, 2(4), 81-90. https://usajournals.org/index.php/3/article/view/2191