CREATIVE LABOR AND INTELLECTUAL CAPITAL: CRITERIA FOR DETERMINING THE SOCIAL VALUE OF KNOWLEDGE AND INNOVATION IN THE DIGITAL SOCIETY
Keywords:
Creative labor, intellectual capital, digital society, knowledge economy, innovation, human capital, digital transformation, social value, creativity, technological development.Abstract
This article examines the role of creative labor and intellectual capital in the development of the digital society. Particular attention is paid to the criteria used to determine the social value of knowledge, innovation, and intellectual activity in the context of rapid technological transformation. The study analyzes the growing importance of human creativity, digital competencies, and innovative thinking as key drivers of economic and social progress. Furthermore, the paper explores the relationship between intellectual capital and sustainable development, highlighting the contribution of knowledge-based resources to enhancing competitiveness and social well-being. The findings suggest that in the digital era, the value of intellectual products is increasingly determined not only by their economic benefits but also by their social impact, innovative potential, and capacity to generate new knowledge.
