SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING MANAGEMENT IN THE ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS

Authors

  • Shodiyabonu Abitdjanovna Khodjayeva Associate Professor, PhD. TSUE, Department of “Trade Business” Author

Keywords:

Higher education institutions, marketing management, scientific and methodological foundations, education services market, digital transformation, international experience, innovation management, student needs, competitiveness, quality of education.

Abstract

This article examines the scientific and methodological foundations of marketing management in the activities of higher education institutions. Based on international experiences and statistical data, the role of marketing management in ensuring the competitiveness of universities is analyzed. The article discusses modern marketing methods applied in the higher education system, their scientific foundations, and the possibilities of implementing them in national conditions.

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Published

2025-09-26

Issue

Vol. 1 No. 6 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.