THE ROLE OF GOVERNMENT REGULATION IN STIMULATING SUSTAINABLE MARKETING AND MANAGEMENT IN UZBEKISTAN

Abstract

Government regulation plays a crucial role in shaping sustainable marketing and management practices, particularly in emerging and transition economies. As global attention to sustainable development intensifies, governments are increasingly expected to create regulatory frameworks that encourage businesses to adopt environmentally responsible, socially inclusive, and economically sustainable strategies. In Uzbekistan, ongoing economic reforms and national development programs emphasize sustainability, innovation, and responsible business conduct as key priorities.