STRATEGIES FOR BUSINESS EXPANSION IN FOREIGN MARKETS
Keywords:
International business, foreign markets, international expansion, globalization, business expansion strategies, export, franchising, licensing, foreign direct investment, international marketing, digital transformation, e-commerce, competitiveness, international trade, multinational corporations, logistics, innovation, supply chain management, sustainable development, global economy.Abstract
This article examines the main strategies for expanding business in foreign markets in the context of globalization and increasing international competition. It explores the historical background for the development of international trade and the formation of transnational business. It analyzes the theoretical foundations of international expansion, the reasons for enterprises entering foreign markets, and key forms of international activity, including exporting, licensing, franchising, joint ventures, and foreign direct investment. Particular attention is paid to the factors of successful international expansion, including economic, political, cultural, and technological conditions. The role of international marketing, digital technologies, logistics, and supply chain management in the process of companies entering foreign markets is considered. The article also analyzes modern trends in the development of international business, including digital transformation, e-commerce, innovation, and sustainable development. It is concluded that an effective international expansion strategy is essential for increasing the competitiveness of companies and ensuring their long-term development in the global economy.
