A METHODOLOGY FOR DEVELOPING ENTREPRENEURIAL SKILLS IN HIGH SCHOOL STUDENTS BASED ON DIGITAL EDUCATIONAL TECHNOLOGIES

Abstract

This article outlines a methodology for developing entrepreneurial skills in high school students through the use of digital educational technologies. It analyzes the pedagogical potential of organizing entrepreneurship education by leveraging modern digital platforms, virtual business simulators, mobile applications, digital analytical systems, and artificial intelligence technologies. The study details an approach to modifying the learning process—designed to help students understand market environments and consumer demands—by incorporating visual design, leveling based on the pace of mastery, and a differentiated approach. Furthermore, the article explores the adaptation of software to suit students' individual abilities and educational needs, as well as the integration of interactive assignments, business simulators, case studies, and adaptive testing. The proposed approach serves to develop students' economic and marketing mindset, financial literacy, independent decision-making, innovative thinking, and practical entrepreneurial competencies.