ADVANTAGES OF USING MULTIMODAL MATERIALS IN DEVELOPING SPEECH-NORMATIVE CONSTRUCTS IN STUDENTS

Abstract

This article examines the advantages of using multimodal materials in developing speech-normative constructs among students learning English as a foreign language. Speech-normative constructs involve learners’ ability to produce grammatically accurate, context-appropriate, coherent, and pragmatically relevant speech. Multimodal instruction, which integrates visual, auditory, textual, and interactive channels, has become a powerful pedagogical approach in modern language education. Drawing on cognitive theories, communicative competence models, and recent empirical research, the study highlights how multimodal materials enhance linguistic accuracy, discourse cohesion, pragmatic awareness, and overall communicative performance. Practical recommendations and a structured multimodal teaching model for English language classrooms are also presented.