DEVELOPMENT OF STUDENTS' PROFESSIONAL-ETHICAL AND COMMUNICATION CULTURE IN THE CONDITIONS OF DIGITAL EDUCATION AND ARTIFICIAL INTELLIGENCE

Abstract

The article examines the development of students’ professional-ethical and communication culture amid the extensive use of digital learning and artificial intelligence tools. The digital educational environment is described as a multifactorial pedagogical space that influences students’ professional identity, moral position, and communicative behavior. The study explains such dimensions of digital culture as critical evaluation of information, ethical virtual communication, personal data protection, copyright compliance, academic integrity, and personal responsibility for AI-assisted outcomes. It proposes a structure based on the functional integration of professional-ethical, communicative, digital, and reflective components. Professional digital situations, verification tasks, online discussions, reflective portfolios, and diagnostic feedback are systematized as methodological tools for developing responsible digital behavior. The findings substantiate that digital competence should not be limited to technical skills but should be developed in unity with professional ethics and communication culture.