COMMUNICATIVE AND PRAGMATIC FEATURES OF ORAL COMMUNICATION IN INTERNATIONAL ROAD LOGISTICS

Abstract

This article examines the communicative and pragmatic features of oral communication in international road logistics. Particular attention is paid to the linguistic, professional, and intercultural factors that determine the effectiveness of verbal interaction among logistics managers, freight forwarders, drivers, customs representatives, dispatchers, and international business partners. The study analyzes the communicative functions of professional dialogue, negotiation strategies, speech etiquette, terminology, and pragmatic intentions in logistics-related communication. Special consideration is given to oral communication in situations involving cargo transportation arrangements, delivery schedules, customs procedures, route coordination, contractual obligations, and the resolution of unexpected transport-related problems. The article also explores the role of intercultural competence, linguistic accuracy, and digital communication technologies in ensuring effective professional interaction. The findings demonstrate that successful oral communication in international road logistics requires an integrated combination of linguistic, pragmatic, professional, and sociocultural competencies.